Problem

Fashion ads often show static product images, making it difficult for users to visualize how an outfit looks when worn.

Insight

Users are more likely to engage with fashion products when they can visualize how the clothing appears on a model or mannequin.

Interactive trials can make product exploration more engaging than traditional static ads.

Strategy

Create an interactive mannequin-based ad that simulates a virtual outfit trial while promoting a discount offer through supporting poster creatives.

Big idea

Turn the advertisement into a virtual mannequin dressing experience, allowing users to see outfits appear on the mannequin while discovering the brand’s fashion collection.

Project Process

INTERACTIVE AD

The ad presents a mannequin that users can interact with.

Interaction flow:

1. Users select a clothing option.

2. The outfit appears on the mannequin, simulating a virtual trial experience.

3. Users can explore different outfit styles through interaction.

This interaction helps users visualize how the clothing looks when worn.

POSTER CREATIVES

Supporting poster ads were designed to promote a limited-time discount code.

The posters focused on:

• highlighting selected outfits

• promoting the discount offer

• driving attention to the promotional campaign

Campaign Impact

• Successfully demonstrated outfit styling through an interactive mannequin experience.

• Increased engagement by allowing users to visualize clothing on a mannequin through interaction.

• Strengthened promotional messaging with poster creatives highlighting a discount code.

• Encouraged product discovery through virtual outfit exploration.

• Showcased how interactive mechanics can enhance fashion advertising engagement.