Adobe Creative Cloud - Survey Ad
Agency
Interactive Digital Ad
Adobe wanted to understand which of its creative tools were most commonly used by designers and creators across different regions in India. The goal was to collect user insights while maintaining an engaging brand experience.
Problem
Adobe needed a way to gather insights about creative software usage across different regions in India. Traditional surveys often face low participation due to friction and lack of engagement.
Insight
People are more likely to participate in short, interactive experiences than static surveys, especially when the interaction feels quick and intuitive.
Metric | Result | Insight |
|---|---|---|
Campaign Reach | 2.84M impressions | Large-scale reach across creative professionals and students |
Interaction Rate | 16.04% (↑ 24.1% above industry avg) | High engagement driven by interactive survey format |
User Interactions | 456,832 engagements | Strong participation in tool selection and survey responses |
Project Process
Identified the need to understand regional preferences for Adobe Creative Cloud tools across India.
Observed that traditional surveys have low engagement, especially in advertising formats.
Developed a strategy to convert the survey into an interactive ad experience.
Designed a simple multi-selection interface for users to choose the tools they use most.
Captured user responses and connected them to an analytics dashboard for data visualization.
Optimized campaign targeting and messaging across phases based on interaction data and engagement trends.
Outcome
The interactive format encouraged higher engagement compared to traditional static surveys.
Key impact:
• Increased user participation through a simple interaction flow
• Captured valuable data on Adobe tool usage across regions
• Delivered insights through a real-time analytics dashboard
