Problem

Generic grocery ads often fail to connect with regional audiences because the messaging is not tailored to their language or local preferences.

DMart Ready needed an ad experience that could resonate with Telugu-speaking users while encouraging interaction.

Insight

Users are more likely to engage with ads when the language, tone, and interaction style reflect their local culture and language.

Localized copy combined with simple interactions can significantly improve ad engagement.

Strategy

Create a geo-targeted interactive ad experience using Telugu-English messaging, allowing users to explore grocery items through a simple drag-and-drop interaction.

The goal was to make the ad feel personalized and regionally relevant.

Project Process

• Identified the need for regional audience engagement in Telugu markets.

• Developed localized messaging using Telugu-English hybrid copy.

• Designed a drag-and-drop interaction to make grocery discovery engaging.

• Structured the experience for quick participation and low friction.

• Optimized the interaction to work smoothly across mobile devices.

Campaign Impact

• Increased engagement through regional language targeting

• Encouraged interaction through localized ad experience

• Strengthened DMart Ready’s connection with Telugu-speaking audiences