How I Started

The idea began with the goal of making the car-buying experience more engaging and user-friendly. I wanted to design an ad that feels like a mini journey — helping users discover their ideal car through quick, relatable questions rather than static listings.

Project Process

• Storyboarding: Planned the flow of 7–8 screens — from welcome, question sequence, and animated transitions to the final car reveal screen.

• Visual Design: Designed every screen in Figma, ensuring a clean, mobile-first layout with friendly icons and intuitive button placements.

• Interactive Prototype: Built a clickable prototype that mimics real user interaction and dynamically leads to personalized results.

• Animation & Motion: Used Lottie Labs to integrate JSON-based micro-animations that make each question transition fluid and fun.

• Feedback Iteration: Refined pacing, typography, and visual hierarchy after internal reviews, while removing the CARS24 logo in compliance with agency policy.

Key Features

✔ Five quick, engaging survey questions covering user needs like budget, usage type, seating, style, and mileage preference.
✔ Smooth Lottie animations that enhance user engagement throughout the experience.
✔ Personalized car reveal screen that showcases the best-matched model based on the selected preferences.
✔ Subtle brand elements maintained even without the logo, preserving visual consistency and trust.
✔ End CTA screen guiding users to explore their matched car or learn more.

Conclusion

The CARS24 survey ad transforms the browsing experience into an interactive discovery journey. By combining personalization, smooth animations, and intuitive UX, it helps users feel confident about finding the right car — turning data collection into an enjoyable and memorable brand interaction.